Crafting Brand and UX Design for DTC Online Shops
Most founders and marketers are unaware of how a user-friendly website—or the lack thereof—can make or break the online shopping experience. I explore these issues and provide simple, actionable solutions to get started.
Brands Haven’t Figured out subscriptions
Shoppers are left to do the mental gymnastics on their own. It’s confusing, time-consuming, and honestly? A bit exhausting. No wonder people either abandon their cart or just buy it once to avoid the commitment.
mega Menu mistakes
How unresponsive elements or misleading elements can lead to frustration, confusion, and even drop-offs.
What your online shop really says about your brand
Why first impressions matter. Your online shop will determine if you gain or lose new or returning customers.