https://soniakimpton.com/blog daily 0.75 2025-07-04 https://soniakimpton.com/blog/cpg-brands-havent-figured-out-subscriptions monthly 0.5 2025-07-04 https://images.squarespace-cdn.com/content/v1/6638fe0f6f9a3a5cb4d28a05/787ad8a6-8a44-4990-b5f8-4d81e0510f34/Large+GIF+%28658x692%29.gif Blog - Brands Haven’t Figured out subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://soniakimpton.com/blog/mega-menu-mistakes monthly 0.5 2025-01-27 https://images.squarespace-cdn.com/content/v1/6638fe0f6f9a3a5cb4d28a05/9b1cb3f5-246f-43c9-81d3-1947483d1b1d/genuine-menu-update.png Blog - mega Menu mistakes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6638fe0f6f9a3a5cb4d28a05/b140c641-c204-49de-8225-cbe144f37516/girlfriend-menu-dropdown.png Blog - mega Menu mistakes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6638fe0f6f9a3a5cb4d28a05/6330034f-5d4d-4436-9760-da14cd631e88/girlfriend-menu-chevrons.png Blog - mega Menu mistakes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://soniakimpton.com/blog/what-your-online-shop-really-says-about-your-brand monthly 0.5 2025-01-22 https://images.squarespace-cdn.com/content/v1/6638fe0f6f9a3a5cb4d28a05/3e9d685b-44c5-4f02-a744-398ce6687a97/amika-homepage Blog - What your online shop really says about your brand - Feels cheap and desperate Visually, there’s too much happening in the hero section—it feels chaotic, and I’m unsure where to focus. There’s no clear sense of what makes this product unique. The page leans too heavily on discounts, with four different promotions visible in just the first half of the page. My suggestion Highlight your brand value. While this is a B Corp-certified company with award-winning products, it doesn’t feel like it. It’s fine to position yourself as budget-friendly, but don’t overwhelm your brand with discounts. Doing so risks undermining your mission and eroding the integrity of your brand. Over time, this could diminish the perceived quality of your offerings. https://images.squarespace-cdn.com/content/v1/6638fe0f6f9a3a5cb4d28a05/ab681ff6-88ea-4156-b3b2-5e3e2f2777e8/vegamour-homepage Blog - What your online shop really says about your brand - missed opportunity despite an intriguing product The top half of the page displays too many products with names that don’t convey their purpose. It’s unclear what problems these products are solving, leaving viewers confused. The sheer number of products shown is overwhelming, and there are too many items to click on. If the audience doesn’t understand what the products are about, how can they make an informed decision to explore further? My suggestion Less is more. Focus on identifying the problem and clearly explaining your unique approach to solving it. Streamline the selection: Display a curated selection of products. Fewer options make it easier for visitors to engage. People tend to avoid making decisions when faced with too many choices. Reducing the cognitive load will create a more inviting experience. Leverage navigation: The top navigation is the perfect place to showcase your full range of products. Use the homepage to focus on your messaging, value proposition, and why your brand stands out. https://images.squarespace-cdn.com/content/v1/6638fe0f6f9a3a5cb4d28a05/ae5b973d-e949-4993-8575-5526c548ceab/prose-homepage.png Blog - What your online shop really says about your brand - a perfect balance! There’s a lot to love here: The hero section features a visually appealing video showcasing the product, consumers, and ingredients. Right away, it’s clear that customization is a key part of their value proposition. With minimal scrolling, I quickly learn that the brand uses healthy ingredients to create customized formulations. The brand feels personal, making me feel understood and valued. Their products stand out as unique, steering away from the cookie-cutter approach most brands take. My suggestion I initially thought they offered a default product line alongside customizable options due to showing many finished-looking products. While I prefer their customization-first approach, this wasn’t clear until I saw the questionnaire. 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